The AA and the RAC were pipped to the post by an ethically-run firm called the ETA that beat the household names to win Breakdown Company of the Year.
The ETA (Environmental Transport Association) was established twenty years ago as a green alternative to other motoring organisations and now employs a carbon-neutral fleet of over 7,000 recovery trucks that attends to broken down cars, vans and even bicycles around Britain.
Founder and director of the ETA, Andrew Davis, said: "Green companies need not be more expensive, but we still have to work twice as hard to convince prospective customers that we offer a better service than our better-known rivals."
The ETA offers a nationwide service with an average response time of 40 minutes, fixing 80 per cent of faults at the roadside.
www.eta.co.uk
